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Outcomes

An outcome is an explicit company priority — cut onboarding to two weeks, hold gross retention above 95%. Outcomes tell Alma what matters, so it can say whether things are going well, not just what’s happening.

The Outcomes section, showing outcomes with their accountable groups

Research outcomes (recommended) runs a campaign scoped to outcomes: Alma reads your sources, interviews the people who’d know, and drafts a map for you to shape and publish.

Add manually if you already know what your outcomes are — you can attach groups and progress signals afterward.

Outcomes nest one level, with children shown under a parent. Searching or filtering flattens the tree.

A signal has two parts: what to look for, and which sources to watch — for example, “onboarding tickets resolved within 5 days,” watched across Linear and Gmail.

An outcome’s Progress tab, with its signals

Both parts are required — you can’t save a signal without at least one source. Sources come from your real connections, not free text.

Two lists — Groups and People — each row naming one or the other, never both.

An outcome’s Accountability tab

Prefer groups: naming RevOps survives a role change; naming a specific person doesn’t. This is also where a group’s Outcomes list gets populated.

A workflow can contribute to an outcome, connecting “we automated the renewal brief” to “we’re holding retention above 95%.”

Remove on an outcome’s detail page deletes it permanently. Deleting a parent doesn’t delete its children — they’re promoted to top-level.